Posts in Articles
The Evolution of Group Communication

This blog post traces the evolution of workplace group communication from email chains and two-way radio to modern threaded text messaging. Traditional methods had significant limitations including delayed responses and coordination challenges. Modern threaded text messaging leverages standard texting capabilities employees already use, combining familiar messaging with professional features like organized channels and centralized management. This approach prioritizes effectiveness over complexity, offering universal accessibility without new apps while enabling better coordination and faster response times.

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East Texas Utility Embraces Technology to Enhance Outage Communications

“As technology adapts, changes, or is invented, you need to embrace it and adjust to the current expectations of your members. One thing we know is that members want an easy and direct way to report their outages,” says Paige Eaton, Director of Communications at Wood County Electric Cooperative in East Texas.

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Cherryland Electric Cooperative in Northern Michigan Sheds Light on Outage Status with Text Notifications

Improving Member Loyalty while Maintaining Lean Operational Efficiency

“We knew that members were looking for it (texting). People were asking for it. 65% of people said they would like to receive text communications.” Courtney Doyle Communications & Member Relations Manager Cherryland Electric Cooperative.

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